Having a website, online store or blog that’s fast is a must nowadays. A fast website doesn’t only give your visitors a much better experience, but it also helps your website to rank on search engine result pages. Sending fewer HTTP requests to the server can improve the loading times of your website. But why is that? Why do you need to increase your page load speed and website load speed?
HTTP requests are requests that get sent to the server whenever someone visits your website. These requests can contain a variety of information for the server to process and act upon. The most important part of such a request is the URL. Based on this information, the server will try to return a valid response, such as a file. The first stable implementation of HTTP, HTTP/1.0, does these requests in series. This means that a group of requests needs to be finished before the next group is sent. Obviously, this means that pages with a lot of external files will suffer from longer loading times, making your website slow.
As described in the previous section, loading a lot of files one after another will result in longer loading times. Now you might be wondering “How do I speed this process up?”. Luckily, there are a few techniques and advancements in browser technology that can help you with this.
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Since the introduction of HTTP/1.1, it has been possible to use a feature called “browser pipelining”. This feature allows the browser to fetch multiple files in rapid succession, without waiting for a previous request to finish. This means that the browser doesn’t have to wait as long to send off the next request.
In theory, this would be a very handy feature to have enabled by default. Sadly, in practice, this system still has some flaws. Due to its asynchronous nature, it’s possible that files load in the wrong order.
This problem with load order can also easily occur with something like images. In the case of images, it’s possible that the order in which the images get displayed differs from the actual order in your HTML.
Another phenomenon that sometimes occurs when using browser pipelining is Head-of-line blocking (HOL blocking). What this means is that a particular packet (a part of a file) is keeping another packet of the same file from successfully completing. Other packets can only continue on their way once the delivery of the first package to the browser ends.
Due to the issues mentioned, most browsers disable HTTP pipelining by default. In the latest version of HTTP, aptly named HTTP/2, the issues with pipelining are addressed by using a technique called multiplexing which sends multiple HTTP requests over a single TCP connection. If you want to use this website load speed increasing technique, make sure your server and your audience’s browsers, properly support HTTP/2.
There’s another way to make your website to load faster without much extra hassle. But first a brief history lesson!
Another option to speed up your website is by limiting the number of files that load. This is because for every file you try to load, your browser sends a separate HTTP request to the server. Fewer files means fewer requests and therefore a faster website.
Additionally, by limiting the amount of CSS files that load initially, you reduce the overall loading time. In that case, minification and concatenation can help as well. After the initial loading of CSS files, your browser caches it so subsequent requests shouldn’t take up as much time. You can imagine that having a single file with all the relevant CSS, plus the caching, can significantly improve the overall experience.
If you have CSS that is very specific for a particular page, you’re better off loading that file separately. As a result, you won’t unnecessarily ship specific CSS rules that aren’t used elsewhere in your HTML.
There are plenty of online tools to help you with minification and concatenation during development. You can also use a plugin, such as WP Rocket, to help you out with this.
Some themes are heavily dependent on pictures. Because images are also separate files themselves, they too fall victim to the limitations of HTTP. To get around this, it is possible to make use of a technique called CSS spriting. This technique allows you to take multiple images (usually of a similar size) and reduce them into a single image. Then with some smart CSS techniques, you manipulate the sprite and only display a specific part of it. There are a couple of online tools that can help with this, such as SpriteMe. It’s unnecessary to create sprites for _all_ your images, but it’s worth putting in the extra effort for things like backgrounds and social media icons, alternatively, you could use Font Awesome for all icons on your website.
You could try MaxCDN, but with the rising popularity of CDN’s, there are plenty others to choose from. Once you’ve found a CDN provider of your liking, using a caching plugin like WP Rocket can help you to configure your CDN for your website thus helping to better optimise your website load speed.
As you can see, plenty techniques are available to decrease the loading time of your website. By far, the biggest improvement you can make is reducing the amount HTTP requests you send to the server. Additionally, making the files smaller through minification can also help speed things up. This will not only deliver your website faster to your customers and others searching for it, but it’ll increase your credibility with Google and other search engines, making your website pages rank higher than your competitors. In conclusion, increasing your website load speed will help increase your brand awareness, give you excellent traffic with leads who have higher potential of converting and help you make more conversions.
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