A personal brand on social media should allow people to recognize you and your content. Your brand is what you stand for, who you are and what people should expect when they click on your social media posts. After reading this article, you will fully understand what a personal brand is and what it will take to create a successful one.
You may have seen websites and blogs that are jam-packed with images of the creator. Just because you have your face all over your social media profile and all over your guest posts doesn’t mean you have a brand, it also doesn’t mean that you have a personal brand. Google canceled the Google Authorship program because people were sick of seeing other people’s faces splattered all over their search engine results.
Having a brand means you stand for something. Brands have principles to help them quickly explain what they are about. Orijin tied their brand to the African root, BMW went with, “The ultimate driving machine” and Baba Ijebu tied their brand to “You Play, We Pay.” Tie yourself to a brand principle so that people know what to expect when they see you or your content. Are you going to be right wing? Are you going to be funny? Is your content going to be unwavering & honest? There are certain mechanics involved with social media dissemination, whether you are tying yourself to a principle or not, you should quickly go through this guide on social media when you have the chance.
If you are struggling with the idea of tying yourself to a brand principle, think how Nigerian standup comedians do it. What do you think and what do you expect when you see a standup comedians face? Here are a few examples:
Now, think of what you would expect if you didn’t know these standup comedians and their brands. Consider how off-putting it may be if these comedians betrayed their brand, if Apkororo told sexual jokes, or if Basket Mouth took up religious comedy.
You may wish to include colours in the spectrum of your personal brand. It is not a bad idea as this helps people think of you when they see those colours in the future. There are no hard and fast rules on colour with regards to brand success, but it pays to understand how and why adding colour works. Here is a brief and concise explanation of colour that may help you pick one for your personal brand.
Hollup, hollup, hollup!!!
Don’t interpret this heading with the most commonly used meaning of “Expertise.” Everybody is an expert at something, even if your expertise is being able to guess how many jokes will be unfunny in an episode of the Big Bang Theory (side note: that’s like all of them). It might be time you experimented a little more and ask yourself these question.
I don’t mean to be rude, but if the biggest reason why people click on your social media profile is because you have beautiful eyes, then consider posting two or three different close-up pictures of you every week. It may not sound like an expertise, but if it gets you attention, then leverage it.
In an ideal world they should, but they really don’t have to. For example, Basket Mouth is funny, but his masculinist ideas are silly to the point of being childish (in my opinion). Yet, he manages to mix his expertise (being funny) with his brand principle, which is being crudely masculinist. If he stopped being funny, he wouldn’t gain attention, and since his brand is now well established, he has to continue being sexually crude to remain popular. Can you imagine how many fans he would lose if he walked out on stage and made jokes strictly about doing blood-money or about how much he likes eating? Even if you do not wish to have a personal brand that offers humour in any way, do not rule out comedy completely. For example, when you are marketing your social media profile and/or your social media brand, consider adding a little humour into your marketing. You can do this so long as it does not directly go against your brand principle, and/or it is appropriate.
As you have probably figured out, keeping to your brand principles is important. Again, if I Go Die did a stand-up routine strictly about life as a footballer, he would lose a lot of fans. Yet, what you should also remember is that your tone needs to remain consistent too. D’banj that made bold statements about supporting ex-president Jonathan in politics some followers who were really into politics when he started giving wishy-washy on-the-fence statements about his support. If the comedian Akpororo did a stand-up routine where he didn’t raise his voice and where he didn’t become aggravated, he may lose fans.
Don’t do an Isakaba part 12, which means don’t try to learn from previous mistakes with a carbon copy of what worked last time. Stick to your brand principle, but be willing to explore it in different ways. For example, if your personal brand principle is that you will always support animal rights, it doesn’t mean you always have to show horrid pictures of animals being mistreated. You may also show great images of people being kind to animals, you may show beautiful and happy people with well-fed animals, you may show what you did to help protect animal rights, and you may show what animals have done to contribute to the society.
I believe you can build a great personal brand identity on social media and everywhere else if you follow and are consistent with what you’ve learnt above.
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